App Builder Terms & Conditions
Last updated: 16 December 2025
These Terms & Conditions (“Terms”) govern access to and use of the EllzTech White-Label No-Code App Builder platform and related services (“Platform” / “Services”).
By creating an account, subscribing, or using the Platform, you agree to be bound by these Terms. If you do not agree, do not use the Platform.
Company: Innovem Solutions Ltd, trading as EllzTech (“EllzTech”, “we”, “us”, “our”).
1) Definitions
For purposes of these Terms:
- “Platform” means EllzTech’s proprietary, prebuilt no-code app builder (including web consoles, dashboards, APIs, documentation, templates, and related hosting).
- “Services” means access to the Platform, onboarding, training, and any included resources.
- “Client” means any customer/end customer for whom you build, manage, or support an app using the Platform (if applicable).
- “Third-Party Services” means services not owned/controlled by EllzTech that integrate with or affect your app(s) (e.g., Apple App Store, Google Play, hosting/CDN providers, SMS/email gateways, maps, analytics, payment processors).
- “Abuse” means use of the Platform contrary to these Terms or the Acceptable Use Policy (including bypassing limits, security breaches, illegal content, spam, or resource overconsumption).
- “Publish Request Form” means the in-dashboard (or otherwise provided) form used to request EllzTech to package and submit an app to an app store, including applicable publishing fees and requirements at that time.
2) Access, Eligibility, and Non-Exclusivity
The Platform is available to users who create an account and meet any onboarding/verification requirements we may apply from time to time (including KYC/identity verification where lawful).
Your access is non-exclusive, and EllzTech may provide the Platform to others.
3) License & White-Label Use
Subject to these Terms and payment of applicable fees, EllzTech grants you a limited, non-transferable, non-sublicensable, revocable license to access and use the Platform for building and managing apps.
Where enabled, you may white-label/brand interfaces as permitted. EllzTech retains all underlying intellectual property in the Platform.
4) Restrictions (Very Important)
You must not:
- Reverse engineer, copy, misuse, or attempt to create a competing platform from the Platform.
- Remove proprietary notices.
- Exceed plan limits or bypass technical controls.
- Resell, sublicense, lease, share, or provide direct access to the builder/dashboard/admin tools to any third party (including your Clients). Only your authorized internal personnel may access the builder. Creating sub-accounts or sharing credentials with third parties is a material breach.
5) No Custom Development; Feature Limitations
The Platform is prebuilt with defined capabilities. EllzTech does not offer custom development or bespoke feature changes under these Terms. Features may be limited, and EllzTech may modify features/roadmap at its discretion.
6) Your Responsibilities (and Your Clients, if any)
You are responsible for:
- Your content, data inputs, and approvals (including any app-store submissions and compliance).
- Ensuring your (and your Clients’) use complies with applicable laws, app-store policies, consumer/data-protection laws, and the Acceptable Use Policy.
- Providing your own first-line support to your Clients (if you build/manage apps for them). EllzTech does not provide end-customer support unless separately agreed in writing.
The parties are independent contractors; nothing here creates a partnership, franchise, agency, joint venture, or employment relationship.
7) Services Description (Summary)
Services may include Platform access, white-label dashboard configuration, hosting within plan limits, onboarding/training resources (including up to 2 days live onboarding where offered), and support for Platform access/issues during business hours via email/ticket (end-customer support excluded).
Explicit exclusions include: custom development, out-of-scope integrations, source code delivery, self-hosting, guaranteed uptime, guaranteed approvals/results, and third-party fees.
8) Fees, Billing, Taxes & Non-Refunds
You must pay applicable setup fees, subscription fees, add-ons/overages, and any publishing fees shown at checkout/invoice or in the Publish Request Form (as applicable). All payments are non-refundable to the maximum extent permitted by law.
Late/non-payment may result in immediate account lock/suspension until payment is received, and may affect apps dependent on the Platform.
Fees are exclusive of taxes; you are responsible for applicable taxes/duties/charges (except taxes based on EllzTech’s net income).
9) Term, Renewal, Suspension & Termination
Unless stated otherwise in your subscription/order:
- Initial term is one (1) year, renewing annually unless non-renewal notice is given at least 30 days before the end of the term.
- Either party may terminate for material breach not cured within 10 days of written notice; Abuse/illegal activity may result in immediate termination.
- EllzTech may suspend access immediately for non-payment, security risk/Abuse, legal requirement, or protection of Platform integrity.
- Upon termination/suspension, your access may be disabled and apps dependent on the Platform may be suspended/disabled; EllzTech is not liable for resulting impacts/losses.
Data export: on written request within 30 days after termination, and if fully paid, EllzTech will provide a commercially reasonable export of available data in a standard/common format (excluding source code and proprietary tooling).
10) Availability, No SLA, and Third-Party Dependencies
The Services are provided “AS IS” with no service-level guarantee or uptime commitment.
EllzTech is not responsible for downtime, delays, rejections, policy changes, outages, data loss, degraded performance, or increased costs caused by Third-Party Services (including app stores, hosting/CDNs, DNS, gateways, analytics, and payment processors).
EllzTech does not guarantee any app will be approved, remain listed, or avoid removal by Apple/Google or other marketplaces.
11) App Store Developer Accounts & Publishing
You (or your Client/app owner) must maintain your own Apple App Store and Google Play developer accounts, including setup/renewal fees. EllzTech does not create developer accounts.
For publishing, developer accounts must be Organization/Company accounts (not Individual), where required; EllzTech will not proceed until corrected.
Publishing fees may apply per request, displayed on the Publish Request Form at time of submission, payable in advance and non-refundable.
If an app is rejected more than five (5) times, EllzTech may stop further submission attempts unless a new scope/fee is agreed. No refunds apply.
No timeline or approval guarantee is provided.
12) Acceptable Use Policy (AUP)
You agree not to (and not to allow Clients/end users to):
- Upload/distribute illegal content, infringe IP, spread malware/spam, or violate store/carrier/network rules.
- Attempt to breach/circumvent security, scrape, overload, or bypass platform limits.
- Use the Platform for prohibited verticals such as adult sexual content, child exploitation, extremist content, illicit drugs, weapons marketplaces, hate/harassment, illegal gambling, or sanctions/export-law violations.
- Misrepresent capabilities/outcomes, or grant direct builder access to third parties.
Violations may result in immediate suspension or termination.
13) Data Protection & Security
Where personal data is processed for your apps/Clients/end users, you act as Controller and EllzTech acts as Processor to the extent EllzTech processes data on your behalf.
EllzTech employs reasonable technical and organizational measures appropriate to the Platform; you are responsible for access controls, strong passwords, and lawful data collection.
EllzTech may process personal/identity data for onboarding, account administration, fraud/risk prevention, and compliance screening where lawful.
14) Intellectual Property
EllzTech retains all rights in and to the Platform and related materials. No source code access, escrow rights, or self-hosting rights are granted.
You retain rights to your trademarks/content. You grant EllzTech a limited license to use your name/logo for promotional identification unless you opt out in writing.
15) Confidentiality
Each party must protect the other’s non-public information disclosed in connection with these Terms, including EllzTech training content, documentation, templates, pricing, and communications.
You may use EllzTech materials only as necessary to configure/support apps built on the Platform, and you may not publicly redistribute or resell EllzTech materials without prior written consent.
16) Warranties; Disclaimers
You warrant you will comply with laws and have necessary rights for any content/data you supply.
THE PLATFORM AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” ELLZTECH DISCLAIMS ALL WARRANTIES (INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT).
The Services do not constitute legal, financial, or compliance advice.
17) Limitation of Liability
To the maximum extent permitted by law: EllzTech is not liable for indirect/special/consequential damages (including lost profits/revenue/data), and EllzTech’s total liability will not exceed the amounts paid by you to EllzTech in the six (6) months preceding the event giving rise to the claim.
18) Indemnification
You agree to indemnify and hold harmless EllzTech from claims arising from your (or your Clients’) content, marketing/sales practices, breach of law/terms, disputes with Clients, misuse of the Platform, or violations of app-store/Third-Party Service terms.
19) Changes to These Terms
EllzTech may update these Terms for legal, security, or product changes. Material changes will be notified via dashboard or email and take effect on renewal or 30 days after notice (whichever is later). Continued use constitutes acceptance.
20) Force Majeure
Neither party is liable for delays/failures due to events beyond reasonable control (including hosting/internet failures, Third-Party Service outages, war, labor disputes, government actions, or pandemics).
21) Notices & Contact
Notices must be in writing. Legal notices to EllzTech: [email protected].
22) Governing Law & Dispute Resolution
These Terms are governed by the laws of United Kingdom. Disputes will be finally resolved by confidential arbitration in London, United Kingdom, in English. Either party may seek injunctive relief for IP/confidentiality misuse.
23) Source Code; Hosting; Non-Portability
EllzTech does not provide source code for the Platform or apps built on it. Where applicable, compiled artifacts may be provided solely for app-store submission and do not grant source code rights.
The Platform is a managed SaaS on EllzTech infrastructure; self-hosting/on-premise deployment/code escrow is not offered. Apps built on the Platform are not portable to other builders/environments, and attempts to export/scrape/reverse engineer/bypass controls are a material breach.
24) Data Ownership & Export
Your/your Client’s content and end-user data remain your/your Client’s property. On written request within 30 days after termination (and if fully paid), EllzTech will provide a commercially reasonable export of available data in a common format, excluding source code and proprietary platform tooling/schemas.
25) Continuity if You Become Inactive (Where You Manage Client Apps)
If you become unresponsive, fail to renew, or otherwise cannot continue servicing Client apps, EllzTech may temporarily assume administrative control only to maintain uptime/continuity, and may provide service directly to Clients or reassign them, using commercially reasonable efforts to notify affected parties.
26) Miscellaneous
These Terms (and any policies/schedules referenced) are the entire agreement between you and EllzTech regarding the Platform, superseding prior discussions. If any provision is unenforceable, the remainder remains in force.