App Builder Terms & Conditions

for EllzTech

Last updated: 16 June 2026

These Terms and Conditions (“Terms”) govern your access to and use of the EllzTech White-Label No-Code App Builder platform and related services (“Platform” or “Services”).

By creating an account, subscribing, accessing, or using the Platform, you agree to be bound by these Terms. If you do not agree, you must not access or use the Platform.

Company: Innovem Solutions Ltd, trading as EllzTech (“EllzTech”, “we”, “us”, or “our”).

These Terms should be read together with our Privacy Policy, Cookie Policy, Acceptable Use Policy, any order form, invoice, quotation, subscription agreement, publishing request form, and any applicable data processing terms.

1. Definitions

For the purposes of these Terms:

“Platform” means EllzTech’s proprietary, prebuilt no-code app builder, including web consoles, dashboards, APIs, documentation, templates, modules, white-label tools, publishing tools, and related hosting.

“Services” means access to the Platform, onboarding, training, hosting within plan limits, support, app publishing assistance, and any included resources.

“Client” means any customer, end customer, organisation, or app owner for whom you build, manage, publish, support, or maintain an app using the Platform.

“End User” means any individual who accesses or uses an app, website, portal, or service created or managed through the Platform.

“Customer Data” means any data, content, records, files, information, or personal data uploaded, entered, stored, processed, transmitted, or generated by you, your Clients, or End Users through the Platform or apps built using the Platform.

“Personal Data” means any information relating to an identified or identifiable individual.

“Data Protection Laws” means all applicable data protection and privacy laws, including where applicable the UK General Data Protection Regulation, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations, the EU General Data Protection Regulation, and any other applicable data protection laws.

“Controller”, “Processor”, “Data Subject”, “Personal Data Breach”, and “Sub-Processor” have the meanings given to them under applicable Data Protection Laws.

“Third-Party Services” means services not owned or controlled by EllzTech that integrate with, support, or affect your apps or use of the Platform, including Apple App Store, Google Play, hosting providers, CDN providers, SMS gateways, email gateways, maps, analytics tools, payment processors, live chat tools, advertising platforms, and external APIs.

“Abuse” means use of the Platform contrary to these Terms, the Acceptable Use Policy, applicable laws, app-store policies, or reasonable platform usage rules, including bypassing limits, security breaches, illegal content, spam, fraudulent activity, or excessive resource consumption.

“Publish Request Form” means the in-dashboard form, online form, email process, or other method used to request EllzTech to package, configure, or submit an app to an app store, including applicable requirements, fees, and information required at the time of submission.

2. Access, Eligibility, and Non-Exclusivity

The Platform is available to users who create an account and meet any onboarding, payment, verification, or compliance requirements we may apply from time to time.

We may require identity verification, business verification, KYC checks, fraud prevention checks, or other compliance screening where lawful and reasonable.

Your access to the Platform is non-exclusive. EllzTech may provide the Platform and similar services to other users, resellers, agencies, developers, organisations, or businesses.

3. Licence and White-Label Use

Subject to these Terms and payment of all applicable fees, EllzTech grants you a limited, revocable, non-exclusive, non-transferable, non-sublicensable licence to access and use the Platform for building, managing, configuring, and supporting apps.

Where enabled by your plan, you may use approved white-label or branding features as permitted within the Platform.

EllzTech retains all rights, title, and interest in the Platform, including all software, source code, workflows, templates, designs, documentation, APIs, modules, databases, dashboards, infrastructure, systems, processes, and underlying technology.

No rights are granted except those expressly stated in these Terms.

4. Restrictions

You must not:

  1. Reverse engineer, decompile, disassemble, copy, clone, scrape, or attempt to extract source code from the Platform.

  2. Attempt to create a competing platform, builder, software product, or service using the Platform, its workflows, designs, templates, or materials.

  3. Remove, alter, or obscure proprietary notices, copyright notices, trademarks, branding, or platform identifiers.

  4. Exceed plan limits or bypass usage limits, technical restrictions, access controls, billing restrictions, or security measures.

  5. Resell, sublicense, lease, rent, share, or provide direct access to the builder, dashboard, admin tools, or platform management tools to any third party unless expressly permitted in writing.

  6. Share login credentials or allow unauthorised persons to access the Platform.

  7. Create unauthorised sub-accounts or allow Clients to access areas of the Platform reserved for your internal authorised personnel.

  8. Use the Platform for unlawful, abusive, harmful, fraudulent, infringing, or prohibited purposes.

  9. Interfere with the performance, security, integrity, or availability of the Platform.

  10. Use automated tools, bots, scripts, scraping tools, or other unauthorised methods to access or extract data from the Platform.

Granting direct builder or dashboard access to Clients or third parties without written permission is a material breach of these Terms.

5. No Custom Development and Feature Limitations

The Platform is a prebuilt no-code app builder with defined capabilities.

Unless separately agreed in writing, EllzTech does not provide custom development, bespoke feature creation, source code changes, out-of-scope integrations, or custom software modifications under these Terms.

Features may be added, removed, limited, modified, discontinued, or replaced at EllzTech’s discretion. We do not guarantee that any specific feature, integration, roadmap item, template, plugin, module, or app-store capability will remain available permanently.

6. Your Responsibilities and Client Responsibilities

You are responsible for:

  1. Your content, data, branding, settings, app configuration, app information, approvals, and submissions.

  2. Ensuring that your use, your Clients’ use, and End Users’ use complies with applicable laws, Data Protection Laws, consumer protection laws, app-store policies, financial regulations, employment laws, education laws, marketing laws, and industry-specific rules.

  3. Ensuring that you have all necessary rights, permissions, licences, consents, and lawful bases to upload, process, use, publish, or share Customer Data.

  4. Providing accurate information to EllzTech and to third-party app stores.

  5. Maintaining your own Client contracts, privacy policies, cookie policies, terms of use, support processes, and customer communications.

  6. Providing first-line support to your Clients and End Users unless EllzTech separately agrees in writing to provide support.

  7. Reviewing and approving app content, app-store metadata, screenshots, descriptions, privacy labels, permissions, and compliance information.

  8. Ensuring your Clients understand that apps built on the Platform may depend on EllzTech infrastructure and may not be portable to other builders or hosting environments.

The parties are independent contractors. Nothing in these Terms creates a partnership, franchise, agency, joint venture, employment relationship, or fiduciary relationship.

7. Services Description

Depending on your plan or written agreement, the Services may include:

  1. Access to the Platform.

  2. White-label dashboard configuration.

  3. Hosting within plan limits.

  4. App builder tools and templates.

  5. Onboarding and training resources.

  6. Up to two days of live onboarding where expressly offered.

  7. Support for Platform access issues during business hours by email, ticket, or other approved channels.

  8. App publishing assistance where available and subject to additional requirements and fees.

The Services do not include, unless expressly agreed in writing:

  1. Custom development.

  2. Bespoke integrations.

  3. Source code delivery.

  4. Self-hosting.

  5. Code escrow.

  6. Guaranteed uptime.

  7. Guaranteed app-store approval.

  8. Guaranteed commercial results.

  9. End-customer support.

  10. Third-party fees.

  11. Legal, financial, tax, regulatory, or compliance advice.

8. Fees, Billing, Taxes, and Non-Refunds

You must pay all applicable setup fees, subscription fees, renewal fees, add-on fees, overage fees, publishing fees, support fees, and any other fees shown at checkout, on an invoice, quotation, order form, subscription page, or Publish Request Form.

Payments are due in advance unless otherwise agreed in writing.

All payments are non-refundable to the maximum extent permitted by law, including setup fees, subscription fees, publishing fees, onboarding fees, add-on fees, and renewal fees.

Late payment or non-payment may result in immediate account lock, suspension, restriction, or termination. This may affect apps, services, Clients, or End Users dependent on the Platform.

Fees are exclusive of taxes, duties, levies, bank charges, payment processor fees, exchange fees, and other charges unless stated otherwise. You are responsible for all applicable taxes and charges, except taxes based on EllzTech’s net income.

9. Term, Renewal, Suspension, and Termination

Unless stated otherwise in your subscription, order form, or written agreement, the initial term is one year and renews annually unless either party gives written notice of non-renewal at least 30 days before the end of the current term.

Either party may terminate these Terms for material breach if the breach is not cured within 10 days of written notice.

EllzTech may suspend or terminate access immediately if:

  1. Payment is overdue.

  2. There is Abuse, illegal activity, fraud, or suspected fraud.

  3. There is a security risk or threat to the Platform.

  4. You breach the restrictions in these Terms.

  5. You violate app-store policies, third-party terms, or applicable laws.

  6. Required by law, court order, regulator, or third-party provider.

  7. Suspension is necessary to protect EllzTech, the Platform, other users, Clients, End Users, or third parties.

Upon suspension or termination, your access may be disabled and apps dependent on the Platform may be suspended, disabled, degraded, or made unavailable. EllzTech is not liable for resulting impacts, losses, Client claims, End User claims, business interruption, or lost revenue.

10. Data Export After Termination

On written request within 30 days after termination, and provided all outstanding amounts have been paid, EllzTech will use commercially reasonable efforts to provide an export of available Customer Data in a standard or common format.

Data export excludes:

  1. Source code.

  2. Proprietary platform tooling.

  3. Proprietary database schemas.

  4. Internal infrastructure.

  5. Platform logic.

  6. Templates, modules, or builder systems owned by EllzTech.

  7. Data deleted before the export request.

  8. Data unavailable because of legal, security, technical, or third-party restrictions.

EllzTech may delete, anonymise, archive, or retain Customer Data after termination in accordance with these Terms, the Privacy Policy, Data Protection Laws, legal obligations, backup cycles, dispute requirements, and legitimate business needs.

11. Availability, No SLA, and Third-Party Dependencies

The Services are provided “as is” and “as available” without any service-level guarantee, uptime commitment, performance guarantee, or uninterrupted availability commitment unless expressly stated in a separate written SLA.

EllzTech is not responsible for downtime, delays, rejections, policy changes, outages, data loss, degraded performance, increased costs, or service failures caused by Third-Party Services.

Third-Party Services may include app stores, hosting providers, CDNs, DNS providers, payment processors, gateways, email providers, SMS providers, maps, analytics tools, advertising tools, APIs, security services, and internet service providers.

EllzTech does not guarantee that any app will be approved, remain listed, avoid removal, avoid suspension, or meet the changing policies of Apple, Google, or any other marketplace.

12. App Store Developer Accounts and Publishing

You or your Client/app owner must maintain your own Apple App Store and Google Play developer accounts, including setup fees, renewal fees, verification, tax information, business information, and compliance information.

EllzTech does not create developer accounts unless separately agreed in writing.

Where required, developer accounts must be organisation/company accounts and not individual accounts. EllzTech may refuse or delay publishing until the correct account type and required access are provided.

Publishing fees may apply per request and must be paid in advance. Publishing fees are non-refundable to the maximum extent permitted by law.

You are responsible for providing accurate app information, privacy labels, data safety forms, permissions information, app descriptions, screenshots, login credentials for review, demo accounts, compliance answers, and any other information required by app stores.

If an app is rejected more than five times, EllzTech may stop further submission attempts unless a new scope, fee, or written agreement is agreed.

No app-store approval timeline, review result, ranking, availability, or approval guarantee is provided.

13. Acceptable Use Policy

You agree not to, and not to allow Clients or End Users to:

  1. Upload, distribute, promote, or facilitate illegal content.

  2. Infringe intellectual property rights, privacy rights, or third-party rights.

  3. Spread malware, viruses, spyware, phishing tools, spam, or harmful code.

  4. Violate app-store, carrier, network, payment processor, or third-party rules.

  5. Attempt to breach, scan, test, bypass, or circumvent Platform security without authorisation.

  6. Scrape, overload, disrupt, or abuse Platform resources.

  7. Bypass subscription limits, usage limits, publishing limits, or access controls.

  8. Use the Platform for adult sexual content, child exploitation, extremist content, illicit drugs, weapons marketplaces, hate, harassment, unlawful gambling, sanctions violations, export-law violations, fraud, or other prohibited verticals.

  9. Misrepresent Platform capabilities, app-store approval chances, expected results, earnings, security, privacy, or legal compliance.

  10. Grant direct builder or dashboard access to unauthorised third parties.

Violations may result in immediate suspension or termination without refund.

14. Data Protection and Privacy

This section applies where EllzTech processes Personal Data in connection with the Platform or Services.

Both parties agree to comply with applicable Data Protection Laws.

You must ensure that your Clients and End Users are provided with appropriate privacy notices, cookie notices, consent tools, terms of use, and data protection information where required by law.

You must not use the Platform to collect, process, store, or share Personal Data unlawfully.

15. Controller and Processor Roles

For Personal Data that you, your Clients, or End Users upload, enter, store, transmit, or process through apps built on the Platform, you or your Client will usually act as the Controller, and EllzTech will act as Processor to the extent EllzTech processes that Personal Data on your behalf.

For Personal Data used by EllzTech for its own business purposes, EllzTech may act as Controller. This may include Personal Data used for account administration, billing, onboarding, identity verification, fraud prevention, risk screening, compliance, platform security, customer support, analytics, marketing, and legal purposes.

Where you act on behalf of a Client, you must ensure that your Client understands its role as Controller and has appropriate contracts, privacy notices, consent mechanisms, and lawful bases in place.

16. Your Data Protection Responsibilities

You are responsible for ensuring that:

  1. You have a lawful basis for collecting, using, sharing, and processing Personal Data.

  2. You provide clear privacy information to Clients, End Users, staff, customers, app users, and other Data Subjects.

  3. You obtain consent where required, including for marketing, cookies, tracking technologies, location data, push notifications, or other regulated activities.

  4. You only upload Personal Data that you are legally allowed to process.

  5. Customer Data is accurate, relevant, and not excessive for the intended purpose.

  6. Your use of the Platform complies with Data Protection Laws.

  7. You respond to Data Subject requests where you or your Client are the Controller.

  8. You configure apps, forms, permissions, notifications, integrations, and third-party tools lawfully.

  9. You maintain appropriate security controls, user permissions, password rules, staff training, and access management.

  10. You do not upload special category data, children’s data, financial data, health data, biometric data, criminal offence data, or other sensitive data unless you have a valid legal basis and appropriate safeguards.

17. EllzTech Processor Obligations

Where EllzTech acts as Processor, EllzTech will:

  1. Process Personal Data only on your documented instructions, including these Terms, the applicable order, platform settings, and your lawful use of the Services, unless required by law.

  2. Notify you where reasonably possible if we believe an instruction infringes applicable Data Protection Laws.

  3. Ensure that persons authorised to process Personal Data are subject to confidentiality obligations.

  4. Implement appropriate technical and organisational measures designed to protect Personal Data against unauthorised access, loss, misuse, alteration, disclosure, or destruction.

  5. Assist you, where reasonably possible and taking into account the nature of the processing, with responding to Data Subject rights requests.

  6. Assist you, where reasonably possible, with security obligations, breach notifications, data protection impact assessments, and regulator consultations, where required by Data Protection Laws.

  7. Notify you without undue delay after becoming aware of a Personal Data Breach affecting Customer Data processed by EllzTech as Processor.

  8. At the end of the Services, delete or return Personal Data in accordance with these Terms, unless retention is required by law or permitted for backups, security, dispute resolution, or legitimate business purposes.

  9. Make available reasonable information necessary to demonstrate compliance with these processor obligations.

  10. Allow reasonable audits or compliance reviews as required by Data Protection Laws, subject to confidentiality, security, reasonable notice, scope limitations, and avoidance of disruption to the Platform.

18. Sub-Processors

You authorise EllzTech to use Sub-Processors to provide, secure, host, support, improve, and operate the Platform and Services.

Sub-Processors may include hosting providers, cloud infrastructure providers, payment processors, email providers, SMS providers, analytics providers, security providers, support tools, monitoring tools, app publishing tools, and other technology providers.

EllzTech will take reasonable steps to ensure that Sub-Processors are subject to written terms that provide an appropriate level of protection for Personal Data.

EllzTech remains responsible for the performance of its Sub-Processors to the extent required by applicable Data Protection Laws.

Where required by law, EllzTech will provide notice of material changes to Sub-Processors and allow you to object on reasonable data protection grounds. If no commercially reasonable alternative is available, either party may terminate the affected Services.

19. International Data Transfers

You acknowledge that EllzTech and its Sub-Processors may process, store, access, or transfer Personal Data in countries outside the United Kingdom, the European Economic Area, or the country where you, your Client, or End Users are located.

Where required by Data Protection Laws, EllzTech will use appropriate safeguards for international transfers, which may include adequacy regulations, standard contractual clauses, international data transfer agreements, transfer risk assessments, or other lawful transfer mechanisms.

You are responsible for ensuring that your own transfers of Personal Data through apps, integrations, third-party services, and Client arrangements are lawful.

20. Personal Data Breaches

If EllzTech becomes aware of a Personal Data Breach affecting Customer Data processed by EllzTech as Processor, EllzTech will notify you without undue delay.

The notification may include, where reasonably available:

  1. A description of the nature of the breach.

  2. Categories of data affected.

  3. Approximate number of Data Subjects affected, where known.

  4. Likely consequences, where known.

  5. Measures taken or proposed to address the breach.

  6. Recommended steps for you or your Client.

You are responsible for determining whether notification to regulators, Clients, End Users, Data Subjects, or other parties is required where you or your Client are the Controller.

EllzTech may take urgent security steps without prior notice where necessary to protect the Platform, Personal Data, users, Clients, End Users, or third parties.

21. Data Subject Rights

Where EllzTech acts as Processor, you are responsible for responding to Data Subject rights requests relating to Customer Data.

If EllzTech receives a request directly from a Data Subject relating to Customer Data, EllzTech may refer the request to you or the relevant Client, unless prohibited by law.

EllzTech will provide reasonable assistance, where technically possible, to help you respond to valid requests relating to access, correction, deletion, restriction, objection, portability, or withdrawal of consent.

EllzTech may charge reasonable fees for assistance where requests are excessive, complex, repetitive, or outside normal platform functionality, unless prohibited by law.

22. Cookies, Tracking, and Electronic Marketing

You are responsible for ensuring that any app, website, landing page, or digital service created using the Platform has appropriate cookie notices, consent mechanisms, marketing permissions, and privacy disclosures where required by law.

If you use analytics, advertising pixels, push notifications, email marketing, SMS marketing, live chat, maps, embedded videos, payment gateways, reCAPTCHA, or similar third-party tools, you must ensure that your use complies with applicable privacy, cookie, marketing, and electronic communications laws.

EllzTech is not responsible for your failure to obtain required consent or provide required disclosures to Clients, End Users, or Data Subjects.

23. Data Security

EllzTech will use reasonable technical and organisational measures appropriate to the nature of the Platform and the risks involved.

Security measures may include access controls, authentication controls, hosting safeguards, monitoring, backups, encryption where appropriate, logging, administrative restrictions, and security procedures.

You are responsible for:

  1. Strong passwords.

  2. Secure devices and networks.

  3. Staff access controls.

  4. User permission management.

  5. Account security.

  6. Preventing credential sharing.

  7. Reviewing app permissions and third-party integrations.

  8. Ensuring that Clients and End Users use the apps securely.

No online service can be guaranteed to be completely secure.

24. Data Ownership and Data Export

You or your Client retain ownership of Customer Data and app content uploaded to or processed through the Platform.

You grant EllzTech a limited licence to host, process, transmit, store, display, back up, secure, and use Customer Data only as necessary to provide, maintain, secure, support, and improve the Platform and Services, comply with law, and enforce these Terms.

On written request within 30 days after termination, and if your account is fully paid, EllzTech will use commercially reasonable efforts to provide an export of available Customer Data in a common format.

Data export does not include source code, proprietary platform tooling, platform schemas, internal systems, builder logic, or EllzTech-owned materials.

25. Data Retention and Deletion

EllzTech will retain Customer Data only for as long as reasonably necessary to provide the Services, comply with legal obligations, maintain security, resolve disputes, enforce agreements, maintain backups, or meet legitimate business needs.

After termination, Customer Data may be deleted, anonymised, archived, or retained in backups for a limited period.

Backup copies may remain for a reasonable period before being overwritten or deleted according to normal backup cycles.

EllzTech is not responsible for loss of Customer Data caused by your failure to request export within the required period, non-payment, unauthorised account access, user error, third-party failures, or events outside EllzTech’s reasonable control.

26. Confidentiality

Each party must protect the other party’s confidential and non-public information disclosed in connection with these Terms.

Confidential information includes business information, technical information, platform documentation, pricing, training materials, templates, roadmaps, security information, Client information, Customer Data, communications, and proprietary materials.

Confidential information must not be disclosed except where necessary to perform these Terms, comply with law, obtain professional advice, or with written permission.

You may use EllzTech materials only as necessary to configure, sell, support, or manage apps built on the Platform. You may not publicly redistribute, resell, publish, or disclose EllzTech materials without prior written consent.

27. Intellectual Property

EllzTech retains all rights in and to the Platform, Services, software, dashboards, templates, workflows, documentation, systems, branding, APIs, databases, source code, hosting architecture, and related materials.

No source code access, escrow rights, or self-hosting rights are granted.

You retain rights to your trademarks, logos, content, and Customer Data.

You grant EllzTech a limited licence to use your name, logo, and branding as necessary to provide the Services and, unless you opt out in writing, for promotional identification, case studies, client lists, and marketing materials.

28. Source Code, Hosting, and Non-Portability

EllzTech does not provide source code for the Platform or apps built on it.

Where applicable, compiled files or publishing artifacts may be provided solely for app-store submission and do not grant source code rights, self-hosting rights, reverse engineering rights, resale rights, or ownership of EllzTech technology.

The Platform is a managed SaaS hosted on EllzTech-controlled or EllzTech-approved infrastructure.

Self-hosting, on-premise deployment, independent hosting, code escrow, database schema extraction, and migration to other builders or platforms are not offered unless expressly agreed in writing.

Apps built on the Platform may not be portable to other builders, infrastructure, or environments.

Any attempt to export, scrape, reverse engineer, bypass controls, duplicate functionality, or recreate Platform systems is a material breach.

29. Third-Party Services and Integrations

The Platform may rely on or integrate with Third-Party Services.

Third-Party Services are governed by their own terms, privacy policies, fees, security practices, availability, and technical restrictions.

EllzTech is not responsible for:

  1. Third-party downtime or outages.

  2. Third-party policy changes.

  3. Third-party pricing changes.

  4. Third-party API changes.

  5. Third-party data handling.

  6. Third-party security failures.

  7. Rejections or suspensions by app stores.

  8. Payment gateway decisions.

  9. Email, SMS, map, analytics, advertising, or hosting provider failures.

You are responsible for ensuring that your use of Third-Party Services is lawful and compliant.

30. Continuity if You Become Inactive

Where you manage Client apps and become inactive, unresponsive, fail to renew, fail to pay, abandon Clients, or are otherwise unable to continue servicing Client apps, EllzTech may take reasonable steps to maintain service continuity.

These steps may include temporarily assuming administrative control, contacting affected Clients, providing services directly to Clients, assisting Clients with continuity, or reassigning support arrangements.

EllzTech will use commercially reasonable efforts to notify affected parties where appropriate.

This clause does not require EllzTech to maintain unpaid, unlawful, unsupported, or technically unsustainable apps.

31. Warranties and Disclaimers

You warrant that:

  1. You will comply with these Terms and all applicable laws.

  2. You have the necessary rights to upload, use, process, and publish any content or data you provide.

  3. Your apps, marketing, Client communications, and business practices will not mislead users or violate third-party rights.

  4. You will not use the Platform for unlawful or prohibited purposes.

The Platform and Services are provided “as is” and “as available.”

To the maximum extent permitted by law, EllzTech disclaims all warranties, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, non-infringement, uninterrupted availability, security, performance, accuracy, and app-store approval.

The Services do not constitute legal, financial, tax, compliance, data protection, or regulatory advice.

32. Limitation of Liability

To the maximum extent permitted by law, EllzTech is not liable for:

  1. Indirect, special, incidental, punitive, or consequential damages.

  2. Loss of profits, revenue, business, goodwill, reputation, data, contracts, Clients, or opportunities.

  3. Business interruption.

  4. App-store rejection, removal, suspension, or delay.

  5. Third-party service failures.

  6. Client or End User disputes.

  7. Data loss caused by user action, third-party failure, unauthorised access caused by your credentials, or events outside EllzTech’s reasonable control.

  8. Losses caused by non-payment, suspension, termination, or breach of these Terms.

EllzTech’s total liability for all claims arising out of or relating to these Terms will not exceed the amounts paid by you to EllzTech in the six months immediately preceding the event giving rise to the claim.

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for fraud, fraudulent misrepresentation, or other liability that cannot be excluded under applicable law.

33. Indemnification

You agree to indemnify and hold harmless EllzTech, its officers, directors, employees, contractors, affiliates, and suppliers from and against claims, losses, damages, liabilities, penalties, costs, and expenses arising from:

  1. Your content, Customer Data, apps, marketing, sales practices, or Client communications.

  2. Your breach of these Terms.

  3. Your breach of applicable laws or Data Protection Laws.

  4. Your misuse of the Platform.

  5. Your disputes with Clients, End Users, staff, contractors, or third parties.

  6. Your violation of app-store terms, Third-Party Service terms, or intellectual property rights.

  7. Your failure to provide privacy notices, obtain consent, maintain lawful bases, or respond to Data Subject requests.

34. Changes to These Terms

EllzTech may update these Terms from time to time for legal, security, operational, commercial, or product reasons.

Material changes will be notified by email, dashboard notice, website notice, or other reasonable method.

Unless a different effective date is stated, material changes will take effect on renewal or 30 days after notice, whichever is later.

Continued use of the Platform after changes take effect constitutes acceptance of the updated Terms.

35. Force Majeure

Neither party is liable for delay or failure to perform caused by events beyond reasonable control, including hosting failures, internet failures, Third-Party Service outages, cyberattacks, war, terrorism, labour disputes, supply chain failures, government actions, natural disasters, pandemics, power failures, or regulatory restrictions.

36. Notices and Contact

Notices must be in writing and may be sent by email, dashboard notification, account notice, or other reasonable method.

Legal notices to EllzTech must be sent to:

Email: [email protected]

Privacy or data protection notices may also be sent to:

Email: [email protected]
Subject: Data Protection Request

37. Governing Law and Dispute Resolution

These Terms are governed by the laws of England and Wales, unless another jurisdiction is required by applicable law or agreed in writing.

Disputes will be finally resolved by confidential arbitration in London, England, in English, unless applicable law requires otherwise.

Either party may seek urgent injunctive or equitable relief in court for misuse of intellectual property, confidentiality breaches, security breaches, unauthorised access, or misuse of the Platform.

38. Miscellaneous

These Terms, together with any policies, schedules, invoices, order forms, quotations, publishing forms, and written agreements referenced in them, form the entire agreement between you and EllzTech regarding the Platform.

If any provision is found invalid or unenforceable, the remaining provisions remain in effect.

Failure to enforce a provision does not waive the right to enforce it later.

You may not assign or transfer your rights or obligations under these Terms without EllzTech’s prior written consent.

EllzTech may assign or transfer these Terms as part of a merger, acquisition, restructuring, sale of assets, or business transfer.

Headings are for convenience only and do not affect interpretation.